Primark recalled its DTR Plush Bag Stitch and DTR Plush Bag Angel after learning the zip pull on each bag could come loose. The CPSC announced the recall on May 22, 2025, and it remains open.
About 2,900 Stitch and Angel bags were sold at Primark stores in the northeastern United States, plus Florida, Maryland, and Illinois, from March through October 2024. A detached zipper pull is a choking and ingestion hazard.
No injuries have been reported so far. Parents and caregivers who have either bag should stop using it and bring it to a nearby Primark or Penneys shop for a refund.
- Action type: Voluntary recall with the CPSC
- Announcement and initiation dates: May 22, 2025 (US, CPSC); Ireland and the UK, December 19, 2024
- Company and responsible agency: Primark US Corp. and the CPSC
- Recall or campaign number: CPSC Recall Number 25-294
- Affected models, lots, UPCs, serial numbers, or VINs: Stitch (blue, Kimball no. 2056301) and Angel (purple, Kimball no. 9270801), about 10 by 8 inches
- Number of affected units: About 2,900 US units; about 1,519 in Ireland (858 Angel, 661 Stitch)
- Sold at and sale period: Primark stores, Northeast plus FL/MD/IL, March-October 2024, about $6
- Hazard: The zipper pull can detach, posing a choking and ingestion hazard
- Reported incidents, injuries, illnesses, and deaths: None reported
- Remedy: Full refund at any Primark or Penneys store; no receipt required
Table Of Contents
- Latest Plush Bag Recall Updates
- Which Plush Bags Are Affected?
- Why Were the Plush Bags Recalled?
- Reported Incidents, Injuries, or Illnesses
- What Should Consumers Do?
- Other Recalls, Warnings, or International Actions
- Legal Options
- Filing Deadlines
- Frequently Asked Questions
- Who Imported the Recalled Plush Bags into the United States?
- Was the Plush Bag Recall Mandatory or Voluntary?
- Was the Recalled Plush Bag Sold Anywhere Besides Primark Stores?
- How Can Shoppers Verify the Plush Bag Recall Directly with CPSC?
- How Do UK and Ireland Customers Contact Primark About This Recall?
- Did CPSC Classify This as a Fast Track Recall?
- References
Latest Plush Bag Recall Updates
May 22, 2025: CPSC Announces the US Recall
The CPSC and Primark US Corp. announced a voluntary recall of about 2,900 DTR Plush Bag Stitch and DTR Plush Bag Angel units sold in the United States [1].
A loose zip pull can come off the back of the bag, creating a choking and ingestion hazard. Primark is offering a full refund at any store. This was CPSC’s first public notice of the hazard for U.S. consumers.
December 19, 2024: Ireland and the UK Recall the Same Bags
Ireland’s CCPC published a recall notice for about 858 Angel bags sold there by Primark Limited [2]. A separate CCPC notice covered about 661 Stitch bags [3].
The UK’s OPSS separately logged the same recall as PSD 2412-0003 [4]. Both agencies told owners to return the bags to any store for a full refund. The same two models were later recalled in the United States.
Which Plush Bags Are Affected?
Two Primark plush bags, sold under different names and colors, are covered by this recall and identified by their Kimball model numbers:
- DTR Plush Bag Stitch: blue, Kimball no. 2056301, about 10 inches long and 8 inches wide, with a swing-tag care label
- DTR Plush Bag Angel: purple, Kimball no. 9270801, the same size and swing-tag care label
The Kimball number is printed on the bag’s swing tag, so the number stays readable even if the tag is the only piece left. Primark sold only these two plush-bag styles under this recall.
The UK’s OPSS recall record states these products have been recalled from end users, meaning the affected bags are ones already sold to shoppers rather than stock still on shelves.
Why Were the Plush Bags Recalled?
The DTR Plush Bag Stitch and DTR Plush Bag Angel were recalled because the zipper pull on the back of each bag can detach. The loose piece is small enough for a young child to swallow or choke on.
The CPSC’s recall notice and the UK’s OPSS both classify the hazard as choking. Neither notice cites a labeling, chemical, or flammability defect, and neither agency reported a different cause for the loose pull.
The hazard is limited to the zipper pull, and the rest of each bag is not part of the recall. The UK’s OPSS record separately lists the risk type as Choking, matching CPSC’s own hazard finding.
Reported Incidents, Injuries, or Illnesses
No injuries or illnesses have been reported in connection with the DTR Plush Bag Stitch or DTR Plush Bag Angel recall. A new incident with either bag can be reported to CPSC through SaferProducts.gov, keeping the record current.
Neither Ireland’s CCPC nor the UK’s OPSS recorded an injury report in their own notices either. A recall can be issued before any injury occurs, once a hazard like a loose small part is identified.
Parents who believe a child swallowed or choked on the zipper pull should keep the bag and the loose piece, and contact a pediatrician if the child shows any sign of having ingested it.
What Should Consumers Do?
Anyone who still owns a DTR Plush Bag Stitch or DTR Plush Bag Angel at home should take the following steps right away:
- Stop letting any child play with or hold the DTR Plush Bag Stitch or Angel right away.
- Keep the bag, and especially the loose zipper pull, out of reach of infants and young children.
- Return the bag to any Primark or Penneys store for a full refund. No receipt or proof of purchase is required.
- Call Primark at 617-946-3236 from 8 a.m. to 5 p.m. ET, Monday through Friday, or report the hazard to the CPSC at SaferProducts.gov.
- Watch for signs a child may have swallowed or choked on the zipper pull, and get medical care right away if any appear.
Other Recalls, Warnings, or International Actions
Ireland and the United Kingdom notified consumers of the same two bags months before CPSC’s U.S. recall. Ireland’s CCPC opened its own recall in December 2024, covering both plush-bag models sold there.
The UK’s OPSS logged a matching product-safety record identified as PSD 2412-0003. No other country’s regulator or a class action involving this product has been identified.
Legal Options
No lawsuit, class action, or MDL has been filed over this recall. A product recall does not automatically establish liability or a right to compensation.
If a child was actually hurt by a detached zipper pull, an attorney can review the medical records and the bag itself.
Filing Deadlines
Any deadline for filing a legal claim after this kind of incident comes from state law, not from this recall.
The time allowed to file a claim depends on where you live and when the incident and any related diagnosis actually occurred.
Missing that window can end a claim even when the facts are strong, so check with a lawyer promptly if your child was hurt.
Frequently Asked Questions
Who Imported the Recalled Plush Bags into the United States?
Primark US Corp. of Boston, Massachusetts, imported the recalled Plush Bag Stitch and Angel styles into the United States. CPSC’s recall notice lists Primark US Corp. as the importer and states the bags were manufactured in China before being shipped to Primark’s U.S. stores for sale.
Was the Plush Bag Recall Mandatory or Voluntary?
The Plush Bag recall was voluntary. CPSC catalogued it as Recall Number 25-294 after Primark chose to act on the zipper-pull hazard itself, in cooperation with the agency, rather than wait for a mandatory order.
Was the Recalled Plush Bag Sold Anywhere Besides Primark Stores?
No, the recalled Plush Bag styles were sold only at Primark stores. CPSC’s recall notice does not list any other retailer, marketplace, or online-only seller for the DTR Plush Bag Stitch or Angel, so the refund process runs only through Primark and Penneys locations.
How Can Shoppers Verify the Plush Bag Recall Directly with CPSC?
Shoppers can verify the Plush Bag recall directly by searching CPSC’s Recalls section at cpsc.gov for Recall Number 25-294, the notice covering the DTR Plush Bag Stitch and Angel. That posted notice shows the agency’s current record instead of a secondhand report.
How Do UK and Ireland Customers Contact Primark About This Recall?
UK and Ireland customers can email Primark at help.uk@help.primark.com about the Plush Bag recall, since the phone number in CPSC’s notice covers only the United States office. Primark’s UK team can also confirm remedy details in email replies for shoppers outside the U.S.
Did CPSC Classify This as a Fast Track Recall?
Yes, CPSC classified this as a Fast Track Recall. The agency’s own notice header for the DTR Plush Bag Stitch and Angel action carries that designation, alongside the Voluntary Recall action type the at-a-glance box also states.
References
- https://www.cpsc.gov/Recalls/2025/Primark-Recalls-DTR-Plush-Bag-Stitch-and-DTR-Plush-Bag-Angel-Due-to-Choking-and-Ingestion-Hazards
- https://www.ccpc.ie/consumers/product_recalls/primark-limited-t-a-penneys-recalls-primark-dtr-plush-bag-angel/
- https://www.ccpc.ie/consumers/product_recalls/primark-limited-t-a-penneys-recalls-primark-dtr-plush-bag-stitch/
- https://assets.publishing.service.gov.uk/media/67634c234e2d5e9c0bde9b6c/2412-0003-product-recall-DTR-Plush-Backpack.pdf