Mad Rabbit recalled about 28,000 units of its RELIEVE Numbing Cream because the packaging was not child-resistant. The U.S. Consumer Product Safety Commission announced the recall, numbered 25-477, on September 25, 2025, after first warning consumers on July 17, 2025.
The recalled cream contains 4% lidocaine in packaging that was not child-resistant. That created a risk of poisoning if a young child swallowed it. It was sold nationwide between October 2024 and August 2025. No injuries have been reported.
The recall remains open. Consumers who own the RELIEVE Numbing Cream should secure it away from children right away. Then contact Mad Rabbit for a free replacement lid before using the product again.
- Action type: CPSC recall, categorized by CPSC as a repair
- Announcement and initiation dates: Warning: July 17, 2025; Recall: September 25, 2025
- Company and responsible agency: Mad Rabbit Inc. and the U.S. Consumer Product Safety Commission
- Recall or campaign number: 25-477 (preceded by Warning 25-386)
- Affected models, lots, UPCs, serial numbers, or VINs: RELIEVE Numbing Cream, 1 oz/30mL white container, 4% lidocaine, no lot numbers, sold October 2024-August 2025
- Number of affected units: About 28,000 units
- Sold at and sale period: Trade shows, tattoo shops, retailers nationwide, and madrabbit.com, October 2024-August 2025, about $26
- Hazard: Non-child-resistant packaging on a lidocaine product – a child poisoning risk
- Reported incidents, injuries, illnesses, and deaths: None reported
- Remedy: Secure the product from children; free child-resistant lid from Mad Rabbit
Table Of Contents
Latest RELIEVE Numbing Cream Recall Updates
September 25, 2025: CPSC Announces Recall No. 25-477
The U.S. Consumer Product Safety Commission announced Recall No. 25-477 for RELIEVE Numbing Cream on September 25, 2025, covering about 28,000 units sold nationwide [1].
The packaging did not meet the federal child-resistant standard for products like this one, so a child could swallow the cream’s lidocaine. CPSC reported no injuries, and Mad Rabbit offers a free child-resistant lid for each container.
July 17, 2025: CPSC Issues a Warning
On July 17, 2025, CPSC issued Warning No. 25-386 and a Notice of Violation [2]. The warning urged consumers to immediately stop using RELIEVE Numbing Cream because of a deadly poisoning risk to young children.
At that point Mad Rabbit had not agreed to a recall or offered any remedy for the packaging problem. The company did not agree to the formal recall, with the free replacement lid, until CPSC’s September 25, 2025 announcement.
Which RELIEVE Numbing Cream Products Are Affected?
About 28,000 containers of RELIEVE Numbing Cream are covered by this recall. Check your product against the details below:
- Product: “RELIEVE” Numbing Cream by Mad Rabbit, a topical numbing cream containing lidocaine
- Container: A 1 oz/30mL short, wide-mouthed white bottle
- Label: Black lettering with “RELIEVE” in large type, the Mad Rabbit logo, and “Numbing Cream” and “Menthol” in smaller type
- Strength: 4% lidocaine
- Sale period: October 2024 through August 2025
- Where sold: Trade shows, tattoo shops, other retailers nationwide, and madrabbit.com. The cream was about $26 alone or about $125 in the “Everything Tattoo Kit”
CPSC’s notice lists no lot or serial numbers for this product. The container’s markings and your purchase date are how you confirm it is included. Any RELIEVE Numbing Cream bought in that window is part of the recall.
Why Was RELIEVE Numbing Cream Recalled?
RELIEVE Numbing Cream was recalled because its packaging does not meet the child-resistant standard the Poison Prevention Packaging Act requires. Mad Rabbit’s numbing cream contains 4% lidocaine.
A young child who opens the container and swallows the cream can absorb enough lidocaine to affect the brain and heart. CPSC required the packaging fix specifically because of that poisoning risk.
Under the PPPA, any product containing more than 5 milligrams of lidocaine must ship in child-resistant packaging. It shipped, though, with a standard lid a child can open.
Mad Rabbit’s own recall notice confirms CPSC categorized the fix as a repair rather than as a full refund [3]. The formula itself was not affected. The company agreed to provide a free child-resistant lid for every container.
Reported Incidents, Injuries, or Illnesses
CPSC’s recall notice reports no injuries or illnesses connected to RELIEVE Numbing Cream’s packaging problem, and no incidents had been logged with the agency when the recall was announced on September 25, 2025.
Even without reported incidents, lidocaine ingestion by a young child can cause serious harm. According to the National Capital Poison Center, swallowing enough lidocaine can numb the mouth and throat and cause confusion or seizures [4].
In severe cases, lidocaine ingestion can lead to coma or cardiac arrest. It can also cause methemoglobinemia, which reduces the blood’s oxygen-carrying capacity and can be life-threatening.
The recall’s child-resistant lid is meant to prevent these risks well before an injury occurs. That is why CPSC required Mad Rabbit to offer it for free.
What Should Consumers Do?
Consumers who own RELIEVE Numbing Cream should take the following steps:
- Immediately secure the product out of the sight and reach of children.
- Contact Mad Rabbit at product@madrabbit.com or madrabbit.com/pages/contact-us. Select “Product Recall” to request a free child-resistant lid.
- Once the new lid is on, continue using the product as directed.
- Report packaging problems to CPSC’s Consumer Hotline at 800-638-2772 (TTY 800-638-8270) or through the agency’s online recall complaint form.
- Watch for symptoms of lidocaine exposure in a child, such as confusion, seizures, or unusual paleness. Call Poison Control at 1-800-222-1222 or seek emergency care right away if you suspect exposure.
Legal Options
Schmidt & Clark is investigating potential legal claims for families whose children were exposed to RELIEVE Numbing Cream. The claims relate to its non-child-resistant packaging.
No lawsuit has been filed against Mad Rabbit over this recall, and no settlement or verdict has been reported so far.
A recall does not automatically establish liability or eligibility for compensation. If your child was exposed to this product, a free case review can help you understand your legal options.
Frequently Asked Questions
Is the RELIEVE Numbing Cream Recall Still Active?
Yes, the RELIEVE Numbing Cream recall is still active. As of September 25, 2026, CPSC had not announced that Recall No. 25-477 is closed, and Mad Rabbit’s recall notice was still posted with the same instructions when this page was last checked.
What Are the Symptoms of Lidocaine Poisoning in a Child?
Lidocaine poisoning in a child can cause numbness of the mouth and throat, trouble swallowing, drowsiness, confusion, seizures, or coma. It can also cause methemoglobinemia, making a child look pale or blue, feel very tired, and struggle to breathe.
What Hours Can Consumers Reach the Recall Hotline?
Consumers can reach the recall hotline from 8 a.m. to 5:30 p.m. Eastern time. The phone number and online complaint form are both listed in the consumer steps above. Outside those hours, use that same form or contact the company directly instead.
Where Is RELIEVE Numbing Cream Manufactured?
RELIEVE Numbing Cream is manufactured in the United States, according to CPSC’s recall notice. That detail does not change the remedy. Any affected container qualifies for the same free child-resistant lid, wherever you bought it.
What Should I Do If a Child Was Exposed to RELIEVE Numbing Cream?
If a child was exposed to RELIEVE Numbing Cream, call Poison Control at 1-800-222-1222 right away. Call 911 instead if the child has trouble breathing or is unresponsive. Bring the container with you if you go to an emergency room.
Where Is Mad Rabbit Based?
Mad Rabbit is not clearly based at one location: CPSC’s two notices list two different addresses in two different roles. The recall notice names Los Angeles, California, as Mad Rabbit’s distributor address, and the earlier warning names Chagrin Falls, Ohio, as the seller’s address in a Notice of Violation.
References
- https://www.cpsc.gov/Recalls/2025/Mad-Rabbit-Recalls-RELIEVE-Lidocaine-Numbing-Cream-Due-to-Risk-of-Serious-Injury-or-Death-from-Poisoning-to-Young-Children-Violates-Mandatory-Standard-for-Child-Resistant-Packaging
- https://www.cpsc.gov/Warnings/2025/CPSC-Warns-Consumers-to-Immediately-Stop-Using-Mad-Rabbit-RELIEVE-Lidocaine-Numbing-Cream-Due-to-Risk-of-Serious-Injury-or-Death-to-Young-Children-from-Poisoning-Violates-the-Mandatory-Standard-for-Child-Resistant-Packaging
- https://www.madrabbit.com/pages/product-recalls
- https://www.poison.org/articles/lidocaine-can-cause-harmful-effects-172