Table of contents
- Latest Pura Diffuser Recall Updates
- July 24, 2025: Fast-Track Recall Announced
- Which Pura Diffusers Are Affected?
- Why Were Pura Diffusers Recalled?
- Reported Incidents, Injuries, or Illnesses
- What Should Consumers Do?
- Legal Options
- Frequently Asked Questions
- Who Makes the Recalled Pura 4 Diffuser?
- Are Pura Diffusers Safe to Use?
- Was the Pura Recall Also Announced in Canada?
- What Are the Symptoms of a Swallowed Pura Magnet?
- Do I Need to Return My Recalled Pura Cover?
- References
Pura 4 Smart Home Fragrance Diffusers with detachable covers were recalled because magnets inside the cover can detach. The CPSC announced the fast-track recall, joint with Health Canada, on July 24, 2025.
About 851,400 diffusers were sold in the United States and 1,100 in Canada. Dispose of the cover and contact Pura Scents for a free replacement cover.
Swallowed magnets pose an ingestion hazard to children and can seriously injure their intestines. Only certain serial numbers are included. The recall remains open. No lawsuit, class action or MDL has been filed over the Pura 4 diffuser.
Recall at a glance
- Action type: CPSC fast-track recall (remedy: repair), joint with Health Canada
- Announcement and initiation dates: July 24, 2025
- Company and responsible agency: Pura Scents Inc. (importer); CPSC recalls, with Health Canada
- Recall or campaign number: 25-408
- Affected models, lots, UPCs, serial numbers, or VINs: Pura 4 diffusers (label reads Version Number V4), serial numbers JX230000001 to JX230801425 and JX240000001 to JX240049959
- Number of affected units: About 851,400 units in the United States and 1,100 in Canada
- Sold at and sale period: Pura.com, Amazon.com, Target.com, Scheels.com and stores nationwide, from August 2023 through May 2025, for about $50
- Hazard: Magnets on the inside of the cover can detach, posing an ingestion hazard to children
- Reported incidents, injuries, illnesses, and deaths: Three reports of the magnets detaching from the cover; no injuries reported
- Remedy: Free replacement cover from Pura Scents; dispose of the existing cover
Latest Pura Diffuser Recall Updates
July 24, 2025: Fast-Track Recall Announced
The U.S. Consumer Product Safety Commission (CPSC) announced a fast-track recall of about 851,400 Pura 4 Smart Home Fragrance Diffusers with detachable covers. Another 1,100 were sold in Canada [1]. The recall is joint with Health Canada and Pura Scents Inc. The U.S. recall number is 25-408, and the Canadian notice is RA-77711. The remedy is a free replacement cover [2].Which Pura Diffusers Are Affected?
Only Pura 4 devices with the five-magnet cover and a serial number in one of two ranges are recalled:- Pura 4 Smart Home Fragrance Diffusers with detachable covers, labeled Version Number V4
- Serial numbers JX230000001 to JX230801425
- Serial numbers JX240000001 to JX240049959
- Sold at Pura.com, Amazon.com, Target.com and Scheels.com, and at Target, Scheels and other stores nationwide
- Sold from August 2023 through May 2025 for about $50
Why Were Pura Diffusers Recalled?
Pura diffusers were recalled because the magnets on the inside of the detachable cover can detach, posing an ingestion hazard to children. The Health Canada notice says the two larger magnets may detach, posing choking and ingestion hazards. When high-powered magnets are swallowed, they can attract each other or other metal objects. They can then become lodged in the digestive system.Reported Incidents, Injuries, or Illnesses
Pura Scents has received three reports of the magnets detaching from the cover. No injuries have been reported in the United States. As of July 3, 2025, the company had received no reports of incidents or injuries in Canada. Reports of this kind are not proof that a product caused every problem. The recall is based on the hazard if a child swallows a detached magnet.Were you or a family member hurt by this product?
Schmidt & Clark offers a free case review for families whose child was hurt after swallowing a magnet from a recalled product. A review does not promise eligibility or any result.
Start My Free Case Review
What Should Consumers Do?
Follow these steps if you own a Pura 4 diffuser:- Check the serial number on the rear label against the two ranges above.
- Stop using the diffuser where children and pets can reach it.
- Dispose of the existing detachable cover right away while you wait for the replacement.
- Request a free replacement cover. Call Pura Scents at 855-394-5292, 9 a.m. to 5 p.m. MT, Monday through Friday. You can also email replacement@pura.com or use Pura’s recall page [3].
- Know the symptoms and risks of a swallowed magnet. The CPSC says swallowed magnets can cause perforations, twisting or blockage of the intestines, infection, blood poisoning and death.
- Report incidents at SaferProducts.gov. Use the CPSC recall complaint form if you have trouble getting the remedy.
Legal Options
A person whose child was hurt after swallowing a magnet from a recalled cover may ask a lawyer about individual legal options. No case over the Pura 4 diffuser has been filed. A recall does not by itself decide whether anyone is liable or can bring a claim. If a child was hurt, keep the diffuser and its serial number, proof of purchase, photographs, medical records and any messages with Pura Scents.Frequently Asked Questions
Who Makes the Recalled Pura 4 Diffuser?
The recalled Pura 4 diffuser is made by Shenzhen Jingxintai Houseware Co., Ltd., according to Health Canada. Pura Scents Inc., of Pleasant Grove, Utah, is the importer named in the CPSC notice and handles the replacement.Are Pura Diffusers Safe to Use?
Pura diffusers with the recalled cover are not safe to use around children, because the CPSC calls the detachable magnets an ingestion hazard to children. Only affected units are recalled, and Pura offers the replacement cover at no cost.Was the Pura Recall Also Announced in Canada?
The Pura recall was also announced in Canada. The CPSC counts 1,100 sold in Canada, while Health Canada says about 1,095 were sold there from January 2024 to May 2025. Canadian owners are told to discard the cover and contact the company.What Are the Symptoms of a Swallowed Pura Magnet?
The symptoms of a swallowed Pura magnet can be serious. Pura says a dislodged center magnet poses risk of injury if ingested. Canadian regulators describe choking and ingestion hazards and call the resulting injuries very serious and life-threatening.Do I Need to Return My Recalled Pura Cover?
You do not need to return the recalled Pura cover. Pura says the replacement arrives within 10-15 business days of your request. Pura is also contacting all known purchasers directly about the recall.References
- https://www.cpsc.gov/Recalls/2025/Pura-Scents-Recalls-Detachable-Covers-of-Smart-Home-Fragrance-Diffusers-Due-to-Magnet-Ingestion-Hazard
- https://recalls-rappels.canada.ca/en/alert-recall/pura-4-smart-home-fragrance-diffuser-cover-recalled-due-ingestion-hazard
- https://pura.com/pages/productrecall


