A Los Angeles judge has given preliminary approval to a $26 million settlement in a class action lawsuit alleging hair loss, breakage and balding from WEN hair care products.
What’s the problem?
November 7, 2016 – As a result of the ruling, Celebrity stylist Chaz Dean and marketer Guthy-Renker will have to defend their WEN Cleansing Conditioner before a U.S. District Court Judge. The outcome of the lawsuit could mean settlements of up to $20,000 for some six million people.
Last year, 200 customers who allegedly suffered hair loss, breakage, balding and itching after using WEN conditioner joined together in the class action. The U.S. Food & Drug Administration (FDA) launched an investigation into the matter and found more than 21,000 customer complaints associated with the products.
The class action raises the following allegations:
- WEN products contain “active ingredients (that) act as a depilatory and caustic agent, either by causing a chemical reaction that damages the hair strand and/or follicle.”
- Dean and Guthy-Renker denied receiving complaints when WEN users called for help.
- Defendants removed negative online reviews about the hair care products, which may have helped warn unsuspecting consumers and helped them avoid their injuries.
- WEN advertisements are misleading, and Guthy-Renker “reinforces its false statements” that have led women to buy the products thinking it would produce positive results.
“Wen by Chaz Dean is safe, and we continue to provide our hundreds of thousands of customers with the Wen by Chaz Dean products that they know and love,” the company said in response to the recent developments. “Since the process of litigation is time-consuming and costly, we made a business decision to pursue a settlement and put this behind us so that we can focus on delivering quality products.”
The company urged any customers who experienced negative side effects after using WEN Cleansing Conditioner to contact a dermatologist immediately.
Before the settlement is finalized, the case must be reviewed by a U.S. District Judge who will make a final ruling on the matter. If approved as-is, the class action would pay $25 to anyone who purchased WEN Cleansing Conditioner and up to $20,000 to customers who suffered adverse reactions; that figure includes reimbursement for treatment as well as injury awards.