The U.S. Consumer Product Safety Commission (CPSC) Debuts New PSAs about Safety Steps around Pools and Spas
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July 28, 2010 – This month, the CPSC debuted a series of Public Service Announcements (PSAs) about their ‘Pool Safely’ campaign illustrating how simple steps saves lives at pools and spas. Partnering with the American Red Cross and the YMCA, the CPSC produced broadcast, print and radio PSAs that are being distributed to media outlets across the country.
The PSAs introduce four families and stories about the simple steps that save lives: door alarms, knowledge of CPR, fencing around pools, and spas and safety drain covers in spas. The characters in the broadcast PSA are also featured in the print versions. The radio PSAs promote the importance of swimming lessons as a simple step that saves lives.
The broadcast PSAs will be rolled out through the summer in markets across the country. They will be distributed to more than 1,200 local television and 500 cable stations, as well as to more than 500 radio stations. The PSAs will also be available on the Pool Safely YouTube channel. Campaign partners and supporters will feature them on their websites and promote them through their networks.
Swimming Pool Drowning Update 9/13/12: The Consumer Product Safety Commission (CPSC) issued a press release today stating that at least 137 children under the age of 15 drowned in a pool or spa during the summer 2012 season, which began on Memorial Day (May 28) and ended on Labor Day (Sept. 3). In addition to the fatalities, another 168 children required emergency medical treatment for accidents that occurred in pools and spas during that period. Click here to learn more.
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