$3.3M Settlement over Bayer Multivitamin Misleading Claims
October 26, 2010 - Attorneys General from California, Illinois and Oregon announced today a $3.3 million dollar settlement with Bayer Healthcare over the company’s alleged misleading claims that its One A Day Men’s multivitamins reduced the risk of prostate cancer.
According to the statement, Bayer made these promotional claims even though the company knew or should have known its multivitamins do not decrease the risk of this cancer, and that high doses of some ingredients in the vitamins may actually increase the risk of prostate cancer.
“Consumers rely on statements made by multivitamin manufacturers when making choices about their health,” Attorney General Madigan of Illinois said. “When manufacturers, like Bayer, make marketing claims with insufficient scientific proof behind them, they are misleading consumers. This lawsuit ensures that Bayer must back up its advertising pitches with reliable scientific evidence.”
Bayer’s “Strike Out Prostate Cancer” campaign partnered with Major League Baseball to promote One a Day Men’s products using billboards, advertisements, and testimonials from professional baseball players to make implied claims that One A Day Men’s Products reduced the risk of prostate cancer.
Bayer Multivitamin Class Action Lawsuit Update 2/7/12: A federal judge in California has approved a class action lawsuit filed in 2009 alleging that pharmaceutical giant Bayer misled the public by claiming its men’s multivitamin products had the ability to support prostate health. The complaint is just the latest in a series of lawsuits filed against the company over claims it made about prostate cancer and selenium-containing multivitamin supplements.Click here to learn more.
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