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E-Cigarette Ads Target Children: CDC

E-cigarette use is soaring among U.S. teenagers due to numerous ad campaigns targeting this group, according the Centers for Disease Control and Prevention (CDC).

Free Electronic Cigarette Lawsuit Evaluation: If you or a loved one was diagnosed with bronchitis obliterans (popcorn lung) after using e-cigarettes or ‘vaping,’ you should contact our law firm immediately. You may be entitled to compensation by filing a suit and our lawyers can help.

What’s the problem?

January 6, 2016 – CDC’s current issue of Vital Signs reports that a significant increase in advertising and resulting boost in e-cigarette use by minors threatens decades of progress made in preventing children from smoking.

It is illegal for tobacco companies to advertise on TV, and cigarette ads in magazines must include bold warnings about the health effects of smoking. However, there are no such regulations for e-cigarettes or “vapes,” and the industry is spending millions on marketing their products using themes of independence, rebellion and sex appeal to teenage consumers.

“The same advertising tactics the tobacco industry used years ago to get kids addicted to nicotine are now being used to entice a new generation of young people to use e-cigarettes,” said Tom Frieden, director of the CDC. “I hope we can all agree that kids should not use e-cigarettes.”

In 2014, vapes surpassed traditional cigarettes to became the most commonly used tobacco product among young people. From 2011 to 2014, e-cigarette use among high school students went from 1.5% to 13.4%. Among middle school children, it rose from 0.6% to 3.9%.

Meanwhile, spending on e-cigarette ads soared from less than $7 million to $115 million during the same time period. According to the 2014 National Youth Tobacco Survey, nearly 70% of middle and high school students had viewed some form of e-cigarette advertisement.

“What’s happening is widespread marketing of e-cigarettes that kids are seeing,” Frieden said. “Kids should not be using e-cigarettes and two-thirds of kids in this country are seeing e-cigarette ads.”

The main concern about electronic cigarettes has been that they deliver nicotine, which may affect brain development in youths. However, a recent study conducted by the Harvard School of Public Health found that many e-cigarette flavors contain diacetyl, a chemical that causes an irreversible lung disease called bronchitis obliterans, commonly known as popcorn lung.

Do I Have an E-Cigarette Lawsuit?

The Product Liability Litigation Group at our law firm is an experienced team of trial lawyers that focus on the representation of plaintiffs in E-cig lawsuits. We are handling individual litigation nationwide and currently accepting new popcorn lung cases in all 50 states.

Free Confidential Case Evaluation: Again, if you experienced severe side effects after vaping, you should contact our law firm immediately. You may be entitled to compensation by filing a class action suit and our lawyers can help.

Free Confidential Case Evaluation

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